| Page Layout | Title | Description | H1 | Content | Technical | Internal Link | Outbound Link | URL | Trust | UI | UX | ||
| White space issues |
Keyword in Title Tag | Keyword in Description Tag |
H1 Length | Content Length | Page Loading Speed via HTML | Number of Internal Links Pointing to Page | Outbound Link Quality | URL Length | PA | graphical layout | Human Editors | ||
| User Friendly Layout | Title Tag Starts with Keyword | Keyword Appears in H1 Tag | Table of Contents | https/http errors | Quality of Internal Links Pointing to Page | Number of Outbound Links | URL Path in google | Reputation Of page | design styles | UX Signals From Other Keywords Page Ranks For | |||
| Title in call to action, copywritting | Description in call to action, copywritting | Keyword Density | www./non www url errors | Too Many Outbound Links | URL Path length in google | text entry fields | Popups and distracting ads | ||||||
| LSI Keywords in Title | LSI Keywords in Description | LSI Keywords in Content | Canonical issues | Keyword in URL | transitions | Organic Click Through Rate for a Keyword | |||||||
| Percentage of Keyword Use | Percentage of Keyword Use | Page Covers Topic In-Depth | Font Friendly issues | URL String | images | Organic CTR for All Keywords | |||||||
| Grammar and Spelling | Industry/category Match | Content Recency | animation interface | Bounce Rate | |||||||||
| Easy Language | Historical Page Updates | Direct Traffic | |||||||||||
| Duplicate Content | Mobile-Friendly Update | Repeat Traffic | |||||||||||
| Keyword Prominence | Page in Sitemap | Pogosticking | |||||||||||
| Keyword in H2, H3 Tags | Schema.org | Number of Comments | |||||||||||
| Grammar and Spelling | https://search.google.com/test/rich-results | Dwell Time | |||||||||||
| Helpful “Supplementary Content” | Search engine Reading level | ||||||||||||
| Multimedia Content Quality Singnal | Page Backlinks | ||||||||||||
| Page Category | Keyword in subdomain | ||||||||||||
| Bullets and Numbered Lists | |||||||||||||
| Popular Question Covered In content | |||||||||||||
| Anchor text context | |||||||||||||
| Page proximity to homepage | |||||||||||||
| Geo Trageting Keywords | |||||||||||||
| Additional page content | |||||||||||||
| Automatically generated content | |||||||||||||
| Image Optimization | |||||||||||||
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